JR Purely For Cats Beef Paste is a smooth, highly palatable complementary treat made specifically for cats.
Made with 98% beef, including meat, broth and organs, it provides a rich meaty flavour with clearly identified animal ingredients. Added taurine helps support normal heart and eye function, while FOS prebiotic fibre helps support healthy digestion.
The easy-to-squeeze texture makes it particularly versatile. Serve it straight from the pouch as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use a small amount to help disguise suitable medication.
Composition
Beef (42%), beef broth (37%), beef heart (11%), beef liver (8%), potato starch (1.5%) and salt (0.05%).
Analytical constituents
- Crude protein 9.7%
- Crude fat 4.9%
- Crude ash 0.7%
- Crude fibre less than 1.0%
- Moisture 80.4%
Additives per kg
- Fructooligosaccharide (FOS) 2,000mg
- Taurine 500mg
Suitable for
- Adult cats
- Cats that enjoy beef treats
- Treating and rewarding
- Enrichment activities
- Meal topping
- Helping disguise medication
- Cats on a grain-free and gluten-free diet
Key benefits
- Made with 98% beef
- Contains meat, broth and organs
- Added taurine to help support heart and eye health
- Added FOS prebiotic fibre to help support healthy digestion
- Smooth and highly palatable
- Easy to squeeze and portion
- Versatile for treats, rewards and enrichment
- Can be added to meals as a topper
- Grain-free and gluten-free
- No artificial flavours, colours or preservatives
Feeding guide
Offer in small amounts as a complementary treat, reward or meal topper.
The paste can also be used with enrichment toys or feeding mats.
If using to disguise medication, always check that the medication can be given with food and follow your veterinary professional’s instructions.
Account for treats within your cat’s overall daily food intake.
Fresh drinking water should always be available.
Important information
Complementary treat for adult cats.
This product should be fed alongside a complete and balanced diet and should not replace your cat’s main diet.
Supervise your cat while feeding.


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