A pet food and accessory retailer in Southampton launched a dog ‘catwalk’ to showcase its new Autumn and Winter range of dog coats from popular doggy fashion wear brand, Pomppa.
Healthy Pet Store in Salisbury Road, Totton, recently received its new range of stylish dog jackets for the Autumn and Winter season in a range of colours including petrol blue and orange.
Five dog models were cast to pose on a red carpet outside of Healthy Pet Store and strut their tails up and down the pop-up catwalk in a dog-friendly photoshoot.
The fashion show engaged much interest from passers-by who stopped to watch the dogs pose for the camera and there were even dogs wanting to join in.
Managing director Deborah Burrows said: “It was so much fun to create a red-carpet fashion show for dogs. The new range of Pomppa jackets are a great purchase, especially as we head into the cooler months and the temperatures start to drop.
“We wanted to show dog owners in a light-hearted and different way how lovely these jackets look with our customers’ pups taking the spotlight.
“The photos look wonderful, and our doggy models couldn’t have posed better if they tried! It was fantastic. We are looking forward to rolling out the imagery on our social media soon and hopefully we will see an increase in Pomppa jacket sales for the autumn/winter season”.